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Amazon Prime Video will start showing ads on January 29th unless you pay extra for ad-free
(www.theverge.com)
This is a most excellent place for technology news and articles.
So for those who don’t know, this happened with cable back in the day. No ads was part of the pitch, then they were slowly introduced, the appeal of the product fell, and, at least in my circles, fewer held on to the product over time.