this post was submitted on 19 Dec 2023
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Kia is holding imported cars on locked compounds, rather than sell or deliver them. (www.cbc.ca)
submitted 10 months ago* (last edited 10 months ago) by swordgeek@lemmy.ca to c/canada@lemmy.ca
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"New Kia cars are not being released to Ontario dealerships β€” and reportedly many more across the country β€” to sell. Instead, they’re being stored on this compound, 30 kilometres south of Kitchener, Ont. and allegedly on other similar compounds across Canada."

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[–] reddig33@lemmy.world 30 points 10 months ago (2 children)

β€œThe reason for this, he explained in the call, is to avoid appearing too successful in the eyes of headquarters in Korea.”

This sounds made up.

[–] cygnus@lemmy.ca 44 points 10 months ago (1 children)

It sounds like plausible deniability from what I suspect the real reason is: constraining supply to continue the perception of a shortage and maintain high prices.

[–] Magrath@lemmy.ca 7 points 10 months ago (1 children)

How long can they do that? I mean they need a constant cash flow to pay for all their overhead. If they start making less cars that also sends a signal.

[–] pacmondo@sh.itjust.works 9 points 10 months ago

If they make enough profit per unit on the inflated pricing to pay their overhead they can

[–] aDuckk@lemmy.world 6 points 10 months ago (1 children)

Head office would expect even greater growth next year based on the inflated 2023 number, context be damned.

[–] shifty51@sh.itjust.works 6 points 10 months ago

That's the next guys problem. Make the numbers, hit the bonus, bail. Capitalist, baby!