Gaming

They bought everything up because loans were cheaper and this positions Embracer as a strong IP holder. They now have lots of IPs they own and while you might think "Well they got no one to make the IPs for them!" that might be true in-house, although they certainly have plenty of successful studios still they are busy they have their pick of IPs. Additionally, you can license out IPs for a lot of money with additional funding from the actual sale of the game while a third-party publisher foots the bill entirely.