Mildly Infuriating
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It seems Norwegian. Even if not in the EU, Norway also adopted the omnibus directive that forces online sellers to post the lowest 30 days price nearby the discounted price.
So they can't increase the price and then say "wow, discount!"
https://clp.no/selger-du-varer-eller-tjenester-til-forbrukere-pa-nett-da-bor-du-gjore-deg-klar-for-moderniseringsdirektivet_/
TL;DR: that webstore infringed the law and should be reported and fined
Germany implemented this law in a way which allows stores to post the recommended retail price instead.
It's a fucking shitshow, the RRP is always set way too high and there are "30% sales" all the time now.
Amazon's trick seems to be to offer products at a certain price, but often with i.e. a $60 off "coupon" or whatever. Then when Black Friday rolls around, it's the regular price, no coupon, but with "20% off Black Friday sale" (which may or may not actually be less than $60 off)
No. It’s Swedish.
If it's Sweden, in European Union is illegal to declare a fake discount
That's an assumption. It's definitely a post in Swedish. Specifically it looks like a screenshot of Prisjakt/PriceSpy's history tab.
How is this illegal? They kept the same price through the "discount" day. And then raised it afterwards. I really don't understand what the issue is. They raised the price 3.5% after black friday. What's the issue?
It depends what OP meant, because they posted just a screenshot with no explanation
If it's just raised the price, not illegal.
If raised the price to promote a fake discount, illegal.