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Is like saying that google tried to add support for HTTP to their products. Google Talk was initially a XMPP chat server hosted at
talk.google.com
, source here.Anyone that used Google Talk (me included) used XMPP, if they knew it or not.
Besides this, it's only a story of how an eager corporation adopting a protocol and selling how they support that protocol, only to abandon it because corporate interests got in the way (as they always do). It doesn't have to be malicious to be effective in fragmenting a community, because the immense power those corporations wield to steer users in a direction they want once they abandon the product exists.
That being said, if Google Talk wasn't popular why did they try to axe the product based on XMPP and replace it with something proprietary (aka Hangouts)? If chat wasn't popular among their users, this wouldn't of been needed. This could of been for internal reasons, it could of been to fragment the user base knowing they had the most users and would force convergence, we really can't be sure. The only thing we can be sure of is we shouldn't trust corporations to have the best interest of their users, they only have the best interest of their shareholders in the end.
Given the well documented history of Google making absolutely dogshit product decisions, I think it's the former. In fact, I don't even need to think. Google already explained their reasoning. They had several different communication products (including Talk) that couldn't be integrated together. They wanted the services to work seamlessly to try and compete with Messenger.
Sure, chat was probably popular. However, I bet that 99% of their chat users never cared about XMPP compatibility in the first place. When you're a product manager at a billion dollar megacorp who's aiming for a promotion and you have a choice between making 1% of your users sad and massively simplifying the complexity of your new project... you pick the 99%
As for the article, I think this is generally PR and corporate speak. Whatever their reasons were, they apparently didn't shut down the initial XMPP servers until 2022 so it was a reliable technology. There "simplification" was bringing users into their ecosystem to more easily monetize their behaviour. This goes along with your last paragraph, at the end of the day the corporation is a for-profit organization. We can't trust a for-profit organization to have the best of intentions, some manager is aiming to meet a metric that gets them their bonus. Is this what we really want dictating the services we use day to day?