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tweet by Johann Hari: The core of addiction is not wanting to be present in life, because pour life is too painful a place to be. This is why imposing more pain or punishment on a person with an addiction problem actually makes their addiction worse.
I don't know Coca very well, but I have known marijuana growers and the lengths they're willing to go for their crops even now suggests to me coca could be profitable. I knew a guy a few years ago who had a license to wholesale (whatever they call it) in his own state. Small warehouse that's fully temperature and humidity-controlled with grow lights, with a carbon dioxide injection system. His electric bills were massive, but his profit margins were more than sufficient.
Would you say cocaine has tighter margins than pot? I would believe that maybe, but I don't know for a fact.