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I'm not sure why I got downvoted for saying that. I'm not anti-ad blocking, just describing the economics of it all.
But I have been thinking about the situation, specifically with YouTube.
I think that the problem is that the adverts, as they are, interrupt the content, whereas they should be part of the platform instead.
Like old Google search results, you could be offered sponsored content that you can choose to engage with.
That would force companies to come up with things that people want to watch, and would effectively kickstart the creativity in advertising again, rather than the brute force interruption.
Also, the branding of the platform and content. Shows "sponsored" by a company don't need to run a two minute advert within a video to gain association. A logo, brand awareness, links and a decent service should be enough for them to get value in backing creators...