this post was submitted on 27 Sep 2023
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I have autistic relatives, and while marketing tricks generally don't work on them, FOMO and rule of cool absolutely do. My brother is on the spectrum and constantly has to have the latest Apple devices (he can afford to, he's got a great job and he's super smart). My dad was too and he was constantly buying any new gadget he saw.
So I don't remember either of them ever being swayed by a specific commercial or marketing campaign, but a photo and a description could be enough, which is sometimes worse.
On top of that, their microfixations, like my brother's with Apple, means they spend an inordinate amount of money on the thing they feel is too cool to pass up.
When my father died, he and my mom had a household full of junk- not a huge mess like a hoarder's house, just a ton of stuff in the attic and garage and closets and so on- and most of it was technology no one would want. Like a keyboard that would put title graphics on a home video designed for CRT TVs. Or the multiple VHS-C and Hi-8 camcorders he bought. Like my brother, he could afford to do it, but what a waste of money.
So while autistic people don't often get swayed by advertising, they can, in my experience, still spend way too much money on the cool new thing.