this post was submitted on 04 Jul 2025
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My mind is still blown on why people are so interested in spending 2x the cost of the entire machine they are playing on AND a hefty power utility bill to run these awful products from Nvidia. Generational improvements are minor on the performance side, and fucking AWFUL on the product and efficiency side. You'd think people would have learned their lessons a decade ago.
they pay because AMD (or any other for that matter) has no product to compete with a 5080 or 5090
That’s exactly it, they have no competition at the high end
Because they choose not to go full idiot though. They could make their top-line cards to compete if they slam enough into a pipeline and require a dedicated PSU to compete, but that's not where their product line intends to go. That's why it's smart.
For reference: AMD has the most deployed GPUs on the planet as of right now. There's a reason why it's in every gaming console except Switch 1/2, and why OpenAI just partnered with them for chips. The goal shouldn't just making a product that churns out results at the cost of everything else does, but to be cost-effective and efficient. Nvidia fails at that on every level.
this openai partnership really stands out, because the server world is dominated by nvidia, even more than in consumer cards.
Yup. You want a server? Dell just plain doesn't offer anything but Nvidia cards. You want to build your own? The GPGPU stuff like zluda is brand new and not really supported by anyone. You want to participate in the development community, you buy Nvidia and use CUDA.
Fortunately, even that tide is shifting.
I've been talking to Dell about it recently, they've just announced new servers (releasing later this year) which can have either Nvidia's B300 or AMD's MI355x GPUs. Available in a hilarious 19" 10RU air-cooled form factor (XE9685), or ORv3 3OU water-cooled (XE9685L).
It's the first time they've offered a system using both CPU and GPU from AMD - previously they had some Intel CPU / AMD GPU options, and AMD CPU / Nvidia GPU, but never before AMD / AMD.
With AMD promising release day support for PyTorch and other popular programming libraries, we're also part-way there on software. I'm not going to pretend like needing CUDA isn't still a massive hump in the road, but "everyone uses CUDA" <-> "everyone needs CUDA" is one hell of a chicken-and-egg problem which isn't getting solved overnight.
Realistically facing that kind of uphill battle, AMD is just going to have to compete on price - they're quoting 40% performance/dollar improvement over Nvidia for these upcoming GPUs, so perhaps they are - and trying to win hearts and minds with rock-solid driver/software support so people who do have the option (ie in-house code, not 3rd-party software) look to write it with not-CUDA.
To note, this is the 3rd generation of the MI3xx series (MI300, MI325, now MI350/355). I think it might be the first one to make the market splash that AMD has been hoping for.
I have overclocked my AMD 7900XTX as far as it will go on air alone.
Undervolted every step on the frequency curve, cranked up the power, 100% fan duty cycles.
At it's absolute best, it's competitive or trades blows with the 4090D, and is 6% slower than the RTX 4090 Founder's Edition (the slowest of the stock 4090 lineup).
The fastest AMD card is equivalent to a 4080 Super, and the next gen hasn't shown anything new.
AMD needs a 5090-killer. Dual socket or whatever monstrosity which pulls 800W, but it needs to slap that greenbo with at least a 20-50% lead in frame rates across all titles, including raytraced. Then we'll see some serious price cuts and competition.
And/or Intel. (I can dream, right?) Hell, perform a miracle Moore Threads!
Once the 9070 dropped all arguments for Nvidia stopped being worthy of consideration outside of very niche/fringe needs.
Got my 9070XT at retail (well retail + VAT but thats retail for my country) and my entire PC costs less than a 5090.
Well, to be fair the 10 series was actually an impressive improvement to what was available. Since then I switched to AMD for better SW support. I know since then the improvements have dwindled.