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Is UX/UI and marketing really the reason XMPP lags behind Signal/Matrix/Telegram?
(discuss.privacyguides.net)
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Some of these are only vaguely related, but great communities.
No, they don't.
Go talk to people, they have no idea what you're talking about.
Non-tech people barely know apps. They use email, or a given messenger. They have no idea the underlying technology - they only think in terms of functionality or use.
SMS/MMS just means "text messaging" to people. They don't know the difference between that and Apple Messages, because they see both as apps.
Hell,most people don't even know which SMS app they use on a daily basis - that's how little they understand the difference between protocol and app (and SMS isn't even really a protocol).
I've been explaining SMS to technical people since 1996, and they often struggled with it.
I've been in Enterprise IT since the 90's, and have friends in the SMB space. In both worlds the user's are clueless about underlying protocols, and only think in terms of the app itself.
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You need contextual comprehension. They do not need reading comprehension.