Burns said the driving force behind the Runway deal was to allow filmmakers to “make movies and television shows we’d otherwise never make. We can’t make it for $100 million, but we’d make it for $50 million because of AI… We’re banging around the art of the possible. Let’s try some stuff, see what sticks.”
read: "I huffed my own farts and passed out. This gave me a dream where we made a film via promptfondling. I decided that I'll make a press release with made up numbers based on that dream."
As reported by New York Magazine: “With a library as large as Lionsgate’s, they could use Runway to repackage and resell what the studio already owned, adjusting tone, format and rating to generate a softer cut for a younger audience or convert a live-action film into a cartoon.”
read: "There's no need to do requels like disney does. The serfs will gobble the slop and they'll like it. After all, why risk creating new jobs or any creative output when we could just melt the ice caps instead?"
As for another example of how the studio can use AI, Burns said to consider this scenario: “We have this movie we’re trying to decide whether to green-light. There’s a 10-second shot — 10,000 soldiers on a hillside with a bunch of horses in a snowstorm.” Using Runaway’s AI technology, the studio can avoid a pricy film shoot that would cost millions and take a few days and use AI to create the shot for about $10,000.
read: "Here's a bottle of my farts. Smell it. Feeling dizzy? Good. Now imagine a scenario where you're looking at your bank account, and instead of number go down, number go up. Isn't that nice? Have another whiff."
Also: if it were possible to create a shot for much cheaper, what is the point of a studio?
My understanding is that you never make a movie with your own money because A. it’s expensive and B. you will probably make a loss, so you go to studios to try sell the film. They also understand A. and B., but they can use that as leverage against you for owning various rights of your production, in case it goes well, and otherwise to tie you down with contracts so they can force you to do their bidding. Making film production cheaper weakens the power of studios- the only card they’ll have to play is distribution, which is dying anyway thanks to the streaming ghouls.