Text:
I consent to Plex to: (i) sell certain personal information (hashed emails, advertising identifiers) to third-parties for advertising and marketing purposes; and (ii) store and/or access certain personal information (advertising identifiers, IP address, content being watched) on my device(s) and share that information with Plex’s advertising partners. This data is used to deliver personalised ads and content, ad and content measurement, audience insights and product development. Your consent applies to all devices on which you have Plex installed. You can withdraw your consent at any time in Account Settings or using this page.
Soure: https://www.plex.tv/vendors/ (Might have to clear cache)
Can also read about the changes here: https://www.plex.tv/about/privacy-legal/
I just hit no, and everything still works fine afaik
Perhaps. The issue I perceive is that, for corporations, evil deeds are only illegal if you get caught and the government actually pursues you. Then, the most the corpos face is a fine, and remember: if the penalty for doing something illegal is a flat fine, then it isn't a punishment, it's a price.
Thus, this corporation has indicated its clear intent to sell me to the highest bidder. I would not give them a chance to do so. A "do not agree" button is just that: a "do not agree button".