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Unity will quietly waive controversial fees if developers switch to its ad monetisation service - report (www.eurogamer.net)

submitted 1 year ago by geosoco@kbin.social to c/games@sh.itjust.works

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A fresh report into Unity's hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.

MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity's own LevelPlay ad platform.

The report quotes industry consultants that say this move is an "attempt to destroy" Unity's main competitior in this field: AppLovin.

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[–] Saledovil@sh.itjust.works 3 points 1 year ago (2 children)

There's this one guy on youtube(https://www.youtube.com/@rossmanngroup), who said about business: [paraphrasing] "Sometimes things go well, and sometimes, you dry to get the change stuck between the couch cushions". And you're right, this pretty much does seem like a desperate move if you think about it.

[–] sugar_in_your_tea@sh.itjust.works 2 points 1 year ago

Yeah, I love that analogy. When companies deviate from their core business model to try to increase revenue, it's a symptom that the company is dying. If they're having profit issues (which I doubt), a healthy company would innovate to attract customers, not to lock them in.

[–] PipedLinkBot@feddit.rocks 1 points 1 year ago

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