this post was submitted on 08 Mar 2025
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Social identity is key to survival, so it's no surprise how resistant people are.
An old mentor of mine at UCLA did a study where they put people in an fMRI machine and monitored brain function when feeling rejected during a digital game of catch. When the other two "players" (NPCs) started only tossing between each other and excluding the participant, the part of the brain responsible for physical pain triggered.
Not being rejected from others around you is so important to human survival that evolution hardwired our brain to feel pain at the slightest hint of being rejected. Other experiments found similar, we forego an awful lot to stay in good graces with our society.