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I don't prescribe to the notion a lot of comments here have that "enshittification" has just one, specific meaning. Something that wasn't shit before but is slowly turning to shit--for any reason--fits the bill.
Whether you planned to rope customers in with the promise of something free or simple only to turn that around once you reach a certain saturation, or you just stop giving a fuck about quality because it's hurting your bottom line, the process of fucking up your product to make more money is still enshittification and it seems there nothing safe from this as long as capitalism rules.