this post was submitted on 03 Jan 2025
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Meta’s AI Profiles Are Already Polluting Instagram and Facebook With Slop (gizmodo.com)
submitted 4 days ago by pelespirit@sh.itjust.works to c/technology@lemmy.world
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Soon people discovered that Meta’s ghoulish posters had been among us for months, even years. There’s Liv, a “Proud black queer momma of 2 & truth-teller,” according to its Instagram profile. Add to that Brian, “everybody’s grandpa;” Jade, “your girl for all things hip-hop;” and Carter, a “relationship coach.” I’m sure there are more yet to be discovered.

All four of these posters have pages on both Facebook and Instagram with mirrored content and all four have post histories that go back to September 26, 2023. The accounts have the blue verified check marks and a label indicating that they’re an AI “managed by Meta.” Users can block them on Facebook, but not on Instagram. Users can also message them across all of Meta’s platforms, including WhatsApp.

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[–] gubblebumbum@lemm.ee 29 points 4 days ago (4 children)

how are advertisers ok with this?

[–] RememberTheApollo_@lemmy.world 35 points 4 days ago (2 children)

Does it make them money?

If yes, then they’re ok with pretty much anything.

[–] grue@lemmy.world 6 points 4 days ago (1 children)

You say that, but then why do things like Tumblr and Reddit keep trying to ban the sex to appease advertisers?

[–] RememberTheApollo_@lemmy.world 7 points 4 days ago

That’s apples and oranges. They don’t want users with fetishes and gore. They can’t control those narratives. Some bot that they can control? That’s fine.

[–] TheBlackLounge@lemm.ee 3 points 4 days ago (1 children)

How does it make them money?

[–] RememberTheApollo_@lemmy.world 12 points 4 days ago

If an AI mentions their product, either by chance or deliberately, it can drive engagement and sales. These AI aren’t here just to be generic personalities or space fillers, they’re here to drive engagement and make money.

[–] Ulrich@feddit.org 1 points 2 days ago* (last edited 2 days ago)

Why wouldn't they be? IG gets billions of eyeballs every month to put their camouflage ads in front of. They don't care about much else.

[–] pelespirit@sh.itjust.works 12 points 4 days ago

They're the ones buying it.

[–] cygnus@lemmy.ca 7 points 4 days ago

Good question. I imagine it's too niche to make much difference right now, but I can see this eventually being a reprise of the display ad industry shooting itself in the foot by doing nothing about click fraud.