this post was submitted on 17 Nov 2024
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This does make me wonder whether the entry level mini is something of a loss-leader at this point. Literally just a way to get people into the ecosystem.
Might be yeah. Some of it is getting people in the door who then buy another model. Some of it is getting new people into the ecosystem. Their MacOS business is tiny compared to iOS these days. I scratch my head a lot wondering what they’ll do with it long term.
I’m no expert in business, but I guess that maintaining the Mac side of the company goes a long way towards the popularity of the iOS side. What they make from Macs might be tiny in comparison, but it all helps towards the amount they make from iPhones and iPads. It’s all symbiotic, y’know?
iOS (and android) is also propped up by phone payment plans. My carrier offers me a new phone every two years for like $10/month which works out much cheaper than buying the phones outright.
If they were offering a Mac for the same deal every two years, people would upgrade those more often too.