Above is one of my 2 year old nephew's favourite channels. He watches them everyday. For his parents who work from home, it's the greatest thing. If an ad comes up, he cries and they know something is up.
However, they are clicking the ok button on the TV far too often per video cause of this.
They run that 90+ sponsored content so frequently it's become crap. I've seen Land Rover ads, the one above is a house, and the most annoying is when they run other cartoons like Thomas the Tank Engine or something. If the kid wanted that, no problem. But right now the singing cats are his jam. Cars, property? Someone is paying actual money to get ads in front of 2 year old kids?
Tell me this isn't a scam.
You seem to forget that not all advertising is targeted. Some is just general market advertising and will play everywhere.
It's cheaper because it's not targeted, but also can be a better option depending on what you're trying to market and who you're trying to reach. It also means the ads will play to people who don't care as a side effect.
Untargeted advertising is a waste of money with todays technology
Not at all. It just depends on who you're trying to reach. If your target demo isn't very specific, you could get many more views at a lower cost.
If your product is only relevant to 18-35 year olds then that's probably not a good idea. But if your target demo is basically anyone, then general marketing works well. A Nissan Leaf has a much larger potential market than an Audi E-Tron for instance.
You can also have separate targeted marketing to ensure specific demos get more focus or have specific targeted variations of the ad campaign.
If an ad falls in the woods and there’s nobody there to see it…