Leopards Ate My Face

I'd argue it's actually shifting left, and bumping neoliberal views left, and this has been happening since Clinton

Arguably since Bush 1 since had more of a social focus than Reagan.

The "bumping" is what you would describe is "taking a step right." The more rightward neoliberal views aren't a new right direction, but a refinement of classical ones (either through adaptation or loss of that part of the neoliberal base to R). E.g. libertarians should align with neolibs, but generally align R, largely due to social policy, they were lost via leftward shift.