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Obviously because western culture is the mainstream. There are a lot of movies/TV shows about, for instance, Korean culture. You just don't see them much because it's not mainstream. But thesedays, you can argue that they're getting pretty popular.
Enjoying and using one's own culture is clearly not racism. Not actively looking for different culture is not racism either; you can't force people to like something. And I think we're at a point where the general public is pretty much wide open to things from other cultures. Racist 4chan incels are definitely not the majority.
If something is good, it'll sell. Of course it's not that simple, but we do see more and more things from other cultures.
This is also why I never liked the idea of the black Little Mermaid. It's clearly just a virtue signaling Disney money grab that has nothing to do with black representation. If they could make money and look good by putting white power shit in their Snow White remake, they would. They just don't even try. If they really cared about representation, they should've come up with an actual African mythology story and not just put a black woman in a pre-existing story, as if Danish people at that time would've welcomed her like the movie. If anything, that's racist.
Good and authentic stuff sells. Surely it's not going to dominate overnight but just like how black music dominated(and still does) music industry, it'll get better over time with actually good representations.
I know that my argument oversimplifies a lot of things but it's doesn't help if you just say it's racism.