Well excuse me, Mr. poster, but he does have defined personality. It was (poorly) defined every Friday on the Super Mario Super Show.
tempralanomaly
Its more of the levels and degrees of action taken rather than the action taken itself.
a person owning 1-3 properties, properly maintain the properties, not gouging the heck out of their tenants and looking for long term tenets who will be allowed to live in the property (hang pictures and make it to a degree their own) and generally stay 5-10 years, is in the realm of what i would consider a ethical.
As opposed to slumlords who buy properties to exploit for maximum profit, barely maintain it and cycle through tenants who merely occupy and never feel like they truly live there (out of fear of the expenses on the moving out) and pay for it for 1-2 years before moving because of constant rate increases.
Its the ethical and humane management vs exploitive management.
You will rarely ever hear a peep or complaint against the first. But the latter gets all the vitriol, and rightly so.
It could go either way. Personally I think the "REE" is the correct pronunciation based on my (non expert) Japanese lessons many years ago.