From an article about a boutique brand that sells books to rich people:
Assouline has made its name publishing tomes that sell for $1,000 or more.
Oh, so they publish textbooks.
"They represent stealth wealth, intended to tell you what your hosts are about and to provide visual evidence: that the owners are people of wealth, education and taste."
🎶 Please allow me to introduce myself 🎶
May the coiners of this jargon step on Lego until the end of days