Yes, I know gig economy for programmers already exists, but to really make it the UberBnB for Upwork, the idea is to push the CAPEX to the workers themselves.
Uber became the world's biggest taxi company while owning no cars. Airbnb became the world's biggest hotel chain while owning no hotels. Imagine being the world's biggest cloud while owning no servers.
No, that is not what I meant. Not all software devs are techbros at all. Techbros are people characterized by their romanticization of computing history viewed through a corporatist lens; an obsession with IT and Fintech megacorps and trend-du-jour bandwagons like blockchains or AI; a façade of laid back trendiness; business ideas based on rent-seeking and value extraction; or attempts to minimize, excuse and deny the deep-seated misogyny and racism within startup and tech corporate culture.
What I'm saying is that there is a certain prestige (albeit a steadily diminishing one) associated with the technical professions, paricularly software development, and the venture capital types are taking advantage of that fact by acting as if their wealth is built on their technical talents (e.g. Paul Graham appointing himself and his news site as champions of hacker culture or Elon Musk attempting his out-of-touch idea of code review).
The idea was that if you hated both techbros and actual computer nerds, you could help ruin that prestige by taking a page from the VCs themselves (Airbnb in particular being an Y Combinator startup). Make everyone an "independent contractor", shift the ever-accumulating capital expenditure on them, make the crabs drag each other back into the bucket and position yourself as the purely extractive middle man. See how the techbros like it when you do it to their little sacred cow industry.
And as @froztbyte points out, some of this has already happened. I'm just trying to imagine the cognitive dissonance of pretending you're a genius programmer while also believing (even celebrating) that LLMs will replace software developers.