Free press - this is a 'New Coke' moment for Twitter. They'll announce a new name and logo, then roll it back after the outcry they expect. However, the elon boot-lickers will 'love the name' and everyone else will think it's funny in a schadenfreude kind of way. So it will be super transparent.
I suspect they'll ultimately make twitter a subsidiary of a company called 'X'. (Elon has access to x.com, and has probably wanted to use it for a while.)
math checks out. log2(8 billion) ~= 32.9