Transverse Line by Wassily Kandinsky 1923
And Apple customers were doing this a decade or more ago. They bought into an entire ecosystem, and became APPLE_PEOPLE, for better or worse. And the companies that sell stuff on e.g. itunes are the rent-paying serfs, paying Apple to be vassals and do business. The people with Apple products are maybe a bit more like farm animals...they just get fleeced over and over. They don't have much input into anything, unless they make a serious break and quit using Apple stuff.
I read a similar article a few weeks ago, and I think your concise summary is better than the article linked in this post.
I think Yanis goes a bit overboard with stating that capitalism kinda no longer exists, since it really is about a new group of rich people simply inserting their companies as evil middlemen who leach money off the whole system.
I'm not sure the solution has to be revolutionary or super complex. I'd think that large countries and groups of countries (e.g. USA, the EU) could implement their own mega marketplaces, leaching off much less money and avoiding the sort of corrupt BS that Amazon etc do to keep prices artificially high, and these governments could also stop allowing the mega platforms to do business in their region. Big countries want to facilitate an economy, and if private industry is proving to be too broken with their current approach, governments could step in to create more functional marketplaces that still work nicely in the internet age and don't have horrible middlemen crap dragging everything down.