Pirata

I agree with you thoroughly.

I did, but what you said is incorrect.

Not giving away your data isn't encouraged and I challenge you to point out where in the law does that say. It would be stupid to even include such a passage because it would be a blatant attack on the advertising industry and the EU is a neoliberal pro-capitalist institution that wants businesses to operate inside the bloc.

And I say it again, this is a niche community, but a lot of people like targeted advertising.

I know, because I hate advertising and I preach to everyone around me that they should just reject all tracking and some have told me "but I want to see relevant ads. If I have to see ads they might as well be relevant to me." which is a totally fair point.

and if it could be sent to third parties then only with the user’s consent.

You literally said it. Apple removes this option.

Why are you even upset? Its not like you're being forced to allow your data to be transmitted. The GDPR wants a standardised way of choosing which apps can track you and which don't, and Apple is out of the norm. You're just upset because the EU is forcing apple to standardise, is that it? Were you also upset when the EU forced apple to adopt USB-C too? You're literally complaining about having more choice.

Also, I cannot shake off the feeling that everyone in this sub is just shilling allowing a massive US conglomerate to exploit all digital ad revenue on EU soil, while local smaller companies get jack.

It would be like some EU car manufacturer selling electric cars in the US that van only be charged using proprietary chargers from the EU. Surely consumers would be upset at the lack of choice, and with reason.

Or maybe not. After all, tesla was allowed to do just that for a very long time. In any case, the EU is opening business opportunities (or rather, re-opening them) by shutting down a monopolistic practice that harms competition. The US refuses to make use of their antitrust laws, so we have to do it for you. You're welcome.

It didn't pass. Its just, they keep trying to push for it, but thankfully some countries are still shutting it down.

That's an interesting approach. But yeah, it would need to be made law because companies wouldn't take on that work on their own.

Hopefully Salling can improve their methodology, I still think its pretty cool they're trying to promote responsible buying.

My opinion on the matter is irrelevant, I'm just explaining what the case is about.

The advertising industry is real, and will keep existing, whether you like it or not. And yes, having the option to be an informed consumer and choose who gets to track you is a net positive. Some people LIKE targeted ads.

Plus, it's not like Apple was protecting you from ads so I don't know what your point even is? You're defending them having a monopoly on who gets to advertise to you, and that, on EU soil, won't do.

Yes, I understand. You're right. I wonder how they could do a 100% accurate tracking, considering how intertwinned todays world economy is. I think even the most European of brands manufacture stuff in China.

If the owner is european, doesn't that mean taxes are paid here?

Yes they did. Its a new precedent set based on anticompetitive practices. Shouldn't be hard to understand.

I know the US is a full blown oligarchy where a few men are allowed to control everything, but the EU actually has some standards.

I'm fairy sure the guy above said "use X" not use social media. X is a particularly shitty platform.

No. The GDPR is an all encompassing law, the logic of which being giving people THE CHOICE to let apps personalise their ads, or not. Apple takes away that choice by not allowing tracking by default on a per-app basis. This is what is at stake.

What Apple is doing is indeed disrespecting the spirit of the law by taking away the choice of being tracked, while also damaging EU businesses who rely on advertising because believe it or not, there are many small app creators as well as small advertising companies operating in the EU.

First of all, it's not pointless -- every little bit helps.

And I really want to emphasize this. People are having an "all or nothing" attitude about this when that's not even the point.

If we can replace 50, 40, even 30% of the US software we use daily with European alternatives, it's already a massive win for us. The difference then adds up to millions at scale at the end of the fiscal year.