Arguably the location data has several purposes, and needs to be collected but shouldn't have been available for sale. It's bad enough you can't keep law enforcement out of it but even worse when random businesses get the information.
That said, in this day and age, it should be a no brainier that your phone is a tracking device for multiple organizations and we should all keep that in mind
Acting like there's only one true community and anyone else would have malicious intent. Jesus Christ man.