Calling it now: it will be a huge flop. Just like the Humane Pin and that Rabbit thing. Only the size of the marketing campaign, and maybe its endurance due to greater funding, will make it last a little longer.
My money's on OpenAI's Gadget^tm^ getting immediately compared to both of them as well, either by reviewers giving their (presumably negative) opinions on the product, or from people looking to dunk on OpenAI, if not AI as a whole.
The open question is: will the tech press react with ridicule, like it did for the Humane Pin? Or will we have to endure excruciating months of critihype?
On the one hand, OpenAI's reality distortion field has managed to hold strong up until now, and its difficult to see the tech press recognising OpenAI's Gadget^tm^ to be just the Rabbit R1/Humane Pin with a fresh coat of paint.
On the other hand, the Rabbit R1 and Humane Pin are industry laughingstocks whose names are synonymous with "godawful AI product" in the public consciousness, and who basically killed the concept of such an AI Gadget^tm^ in its crib - OpenAI could very well set themselves up to get relentlessly mocked for believing people wanted an AI Gadget^tm^ at all.
Hey, look on the bright side - humans are no longer the weakest links in cybersecurity.