Images: Midtown's new Emmi tower sets pricing, nears opening Josh Green Thu, 05/02/2024 - 08:18 Two years after breaking ground, a project that’s promised to be among the most architecturally intriguing new towers to recently deliver in Atlanta is at the doorstep of opening.
Atlanta-based JPX Works and development partners Zeller and Manulife Investment Management have begun pre-leasing efforts at their 31-story apartment venture over Spring Street christened Emmi Midtown.
Options range from NYC-sized studios to three-bedroom penthouses with sweeping city views and rents to match. Move-ins are scheduled to begin next month.
Overall, the building is billed as being “comfortably chic” with a posh but laidback vibe that wouldn’t be out of place in a coastal setting. Plant purveyors The Victorian Atlanta have been brought in to create “an oasis both serene and a bit green,” per Emmi reps.
The least expensive apartment option currently listed is a 466-square-foot studio on the 11th floor, near the pool, which is renting for $1,855 monthly.
Overview of pool seating and lounging options. via EmmiMidtown.com
The 31-story JPX Works tower, as seen last month from the west side of the Connector, near 14th Street. Josh Green/Urbanize Atlanta
The priciest options, naturally, are penthouses perched on the top two stories.
Those are renting in the $5,000 per month range and above, with the most expensive of the lot being a 31st-story, south-facing penthouse asking $7,635 monthly for three bedrooms and two bathrooms in 1,611 square feet. Two months of free rents is being offered as an incentive.
Levels two to nine are dedicated to parking, and the 10th story is where amenities are situated.
Construction on the 326-unit high-rise began in May 2022, and the Emmi building has since climbed from a relatively small, .54-acre site at the southeast corner of Spring Street’s intersection with 18th Street. It replaces a vacant one-story building that had most recently housed The John Marshall Law School’s Blackburn Conference Center.
Covered, exterior lounge area with city views. via EmmiMidtown.com
Poolside bar and lounge. via EmmiMidtown.com
Amenities around the building will include a 10th-floor pool deck and outdoor lounge with fire pits, coworking spaces, indoor lounge areas that aim for a hospitality feel, plus a large fitness center, meditation room, and yoga facility.
Atlanta-based firms RJTR architecture and interior-designers Square Feet Studio have joined general contractor Brasfield & Gorrie in delivering the project, which topped out in October.
According to JPX officials, the building’s name was inspired by architectural elements of the façade that resemble the letters “E”, “M”, and “I”—a tactic that echoes the company’s Lilli project’s branding farther south in Midtown.
The development team has said momentum for “Midtown’s northern arts district” is strong given SCAD’s recent expansions, Colony Square’s revival, mixed-use Midtown Union’s completion in 2022, and employment wins such as Microsoft’s expansion at nearby Atlantic Station.
In the gallery above, find a thorough preview of what Emmi stands to bring to the northern blocks of Midtown.
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1405 Spring Street NW Emmi Midtown 1405 Spring Street JPX Works Zeller Midtown Union Square Feet Studio Ironwood Design Group Brasfield & Gorrie The William Breman Jewish Heritage Museum Lilli Midtown Inman Quarter ODA Architecture Jarel Portman Midtown Development Lilli 17th Street Spring Street 18th Street Center for Puppetry Arts The Breman Museum Kimley-Horn & Associates Morris Manning & Martin RJTR Design Rule Joy Trammell + Rubio Atlanta Development Atlanta Construction The Victorian Atlanta
Images
The 31-story JPX Works tower, as seen last month from the west side of the Connector, near 14th Street. Josh Green/Urbanize Atlanta
Planned "Emmi" branding over Spring Street. The building's "dynamic façade incorporates a large-scale framework, defined by random groupings of inboard balconies," per JPX. Courtesy of JPX Works; designs, RJTR (architecture), Square Feet Studio (interiors)
Interior designs on tap for the Emmi lobby. Courtesy of JPX Works; designs, RJTR (architecture), Square Feet Studio (interiors)
The 10th-floor pool deck. Courtesy of JPX Works; designs, RJTR (architecture), Square Feet Studio (interiors)
Example of kitchen designs inside one of Emmi's 326 apartments. Courtesy of JPX Works; designs, RJTR (architecture), Square Feet Studio (interiors)
Example of a resident bathroom. Courtesy of JPX Works; designs, RJTR (architecture), Square Feet Studio (interiors)
Plans for the Emmi building's western facade toward the downtown Connector freeway. Courtesy of JPX Works; designs, RJTR (architecture), Square Feet Studio (interiors)
Communal space at the amenities level. via EmmiMidtown.com
Covered, exterior lounge area with city views. via EmmiMidtown.com
Overview of pool seating and lounging options. via EmmiMidtown.com
Example of Emmi balconies at the building's corners. via EmmiMidtown.com
Floorplan for the tower's largest, priciest option, apartment 31C. via EmmiMidtown.com
Poolside bar and lounge. via EmmiMidtown.com
Emmi fitness center. via EmmiMidtown.com
The 16-unit Emmi layout of the 11th story, the first residential floor. via EmmiMidtown.com
The top-floor unit layout that includes penthouses. via EmmiMidtown.com
Subtitle It's 31 stories of swank over Spring Street
Neighborhood Midtown
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