this post was submitted on 22 Feb 2024
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Social media company Reddit filed its IPO prospectus with the Securities and Exchange Commission on Thursday after a yearslong run-up. The company plans to trade on the New York Stock Exchange under the ticker symbol “RDDT.”

Reddit said it had $804 million in annual sales for 2023, up 20% from the $666.7 million it brought in the previous year, according to the filing.

The company said it has incurred net losses since its inception. It reported a net loss of $90.8 million for the year ended Dec. 31, 2023, compared to a net loss of $158.6 million the year prior.

Its market debut, expected in March, will mark the first major tech initial public offering of the year. It’s the first social media IPO since Pinterest went public in 2019.

Reddit first filed a confidential draft of its public offering prospectus with the Securities and Exchange Commission in December 2021.

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[–] Chef@sh.itjust.works 99 points 8 months ago (15 children)

I will short the ever-loving shit out of that stock. This is a no brainer.

It’s a TERRIBLE investment. The business model is completely flawed and dependent upon assumptions that there will be only positive growth in the user base.

Google is going to use Reddit to train its AI. That software is going to immediately become a smug, whiny, racist, pedophile femboy.

I look forward to capitalizing on this completely predictable sunbaked diaper.

[–] billiam0202@lemmy.world 51 points 8 months ago

Except the stock market (and all the cultists who worship it) don't inhabit the same reality as the rest of us.

It doesn't matter if Reddit is a good investment or not- what matters is if Reddit feels like a good investment to those assholes. The market can remain irrational a lot longer than you can remain solvent.

[–] superduperenigma@lemmy.world 42 points 8 months ago

It’s a TERRIBLE investment.

"We are not profitable"

-Spez, certified jailbait aficionado

[–] BaldProphet@kbin.social 21 points 8 months ago (4 children)

I've never shorted stock before, but I'm really tempted to start now. RDDT will become the inverse meme stock.

[–] FiskFisk33@startrek.website 40 points 8 months ago (1 children)

read up carefully. It is a strategy that can lose you more than you put in.

[–] mosiacmango@lemm.ee 11 points 8 months ago* (last edited 8 months ago) (1 children)

Better than a true "short" is to buy a put option on the stock for 100 shares. You buy a contract that lets you buy someone else shares at a lower price. If youre sure the stock is going to decrease, you pay a minor amount to make more money when it does.

You can then opt to exercise this and get cheap shares, or more likely, sell the put contract directly for profit.

You can also sell a call option that says you will provide 100 shares at a higher price. If you think the stock is going down, you will never have to actually fulfill this, so the money you made from selling the call is pure profit.

The positive with options is that they limit your losses if youre wrong, unlike shorting where technically your losses can be unlimited. Options are also easier to get into than shorts, which generally require specific brokers that have minimum account size.

The negative is that options are time limited. They last only a certain amount of time you specify when you buy. You can be 100% right about how the market will move, but if you get the timing wrong, you still lose money

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[–] TheOneCurly@lemm.ee 17 points 8 months ago (1 children)

Shorting an IPO isn't really available to most investors. Liquidity is super low and most brokerages won't be able to offer it for a while.

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[–] MisterNeon@lemmy.world 12 points 8 months ago (1 children)

I also should learn how to short a stock.

[–] FlyingSquid@lemmy.world 5 points 8 months ago (2 children)

I'll just stay poor rather than risk becoming part of the investor class.

I'm serious.

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[–] JDubbleu@programming.dev 8 points 8 months ago (1 children)

On top of what others have said keep in mind shorting isn't just you saying the stock will go down, it's you saying the stock will go down more than others think it will. Tbh I wouldn't even touch anything to do with shorting or options if I were you. It's incredibly risky and should only be done by people with more experience than you and I.

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[–] muffedtrims@lemmy.world 8 points 8 months ago

PUTS on RDDT! LFG!

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[–] LopensLeftArm@sh.itjust.works 51 points 8 months ago (23 children)

The big question, of course, is what can we do to help make sure it tanks?

[–] FlyingSquid@lemmy.world 53 points 8 months ago (1 children)

I don't think we have to make sure.

Spez doesn't care. He's made his money. Reddit can just die as far as he is concerned.

And neither he nor anyone else there seems to be interested in improving the user experience.

[–] SnotFlickerman@lemmy.blahaj.zone 36 points 8 months ago

Yeah this is the rugpull.

[–] PP_BOY_@lemmy.world 19 points 8 months ago (1 children)

Make sure what tanks? The IPO for reddit? The website whose CEO was a moderator on r/jailbait, the community for sexualizing minors?

[–] loobkoob@kbin.social 16 points 8 months ago (2 children)

The website whose CEO was a moderator on r/jailbait, the community for sexualizing minors?

I thoroughly dislike spez, and I think there are a lot of reasons to be critical of him, but this isn't one of them. He was made a moderator of /r/jailbait at a time when people could be added as moderators without being notified or needing to accept any kind of invitation.

I'd rather see him criticised for the many awful things he's said and done over the years than for some non-reason like that.

[–] superduperenigma@lemmy.world 13 points 8 months ago

Cool, now explain away his decision to make a custom award specifically for the main mod of jailbait.

Also, fuck no I'm not giving him the benefit of the doubt over his own jailbait moderator status. No way he and the rest of the staff were not aware of that at any time.

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[–] Hubi@feddit.de 14 points 8 months ago

I'm pretty sure they won't need any help with that.

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[–] Mostly_Harmless@lemmy.world 31 points 8 months ago (1 children)

Interesting. Today Reddit sent a new TOS letter to an old email address (I don't have any Reddit accounts because fuck u/spez). The username it referenced was created today. I've never used this address with Reddit and don't have any confirmation emails in my box or spam indicating someone else tried to create this account. I changed the password and deleted the account, but I have to wonder if they might be trying to boost their subscriber numbers for an IPO.

[–] butterflyattack@lemmy.world 9 points 8 months ago (1 children)

Yeah, I just had an email inviting me to participate in the IPO. I'm not a US resident though so that won't be happening.

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[–] cyborganism@lemmy.ca 19 points 8 months ago

Welp. That'll be the final nail in the enshittification coffin.

[–] MagicShel@programming.dev 14 points 8 months ago

Good for them. They can get fucked.

[–] wise_pancake@lemmy.ca 13 points 8 months ago (2 children)

Don’t you usually get to black before the IPO? We’re not really in growth stock rates these days.

[–] Sarmyth@lemmy.world 9 points 8 months ago (1 children)

There was another article today about them getting a contract from Google to train their AI on their content for millions a month. This should close the gap and lead to a possibly positive year for the first time ever this year.

They saw a 20% increase in revenue, likely due to consolidating people on their app, getting them the ad revenue boost. That impact is only a little over 6 months old. I'm curious what a year looks like.

[–] waratchess@lemm.ee 9 points 8 months ago (2 children)

The article I read said that Google will be paying 60 million dollars per year, so that still leaves them 30 million in the red considering the 90 million net loss of 2023.

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[–] Steve@startrek.website 10 points 8 months ago

I got the “do you want to hold the bag” email.

[–] AnarchoSnowPlow@midwest.social 9 points 8 months ago (1 children)

The last DDT went pretty well right?

[–] Kolanaki@yiffit.net 7 points 8 months ago (2 children)

Are you referring to the chemical or the wrestling move?

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[–] ikidd@lemmy.world 9 points 8 months ago

I will laugh like a hyena if they Facebook their IPO.

[–] jordanlund@lemmy.world 8 points 8 months ago (5 children)

Interesting that they're offering to let me buy shares at the IPO price...

[–] superduperenigma@lemmy.world 14 points 8 months ago

Spez is straight up luring the userbase into a rug pull scam.

Plenty of rubes will fall for it and the stock will be overvalued for a short period of time, then the institutional investors will pull out, then the rubes will panic sell, then institutional investors will slowly buy back in a little bit and it'll eventually reach some kind of baseline but never get back to where the redditors bought in at.

I just hope I can get some good puts in before the rug pull happens.

[–] Moobythegoldensock@lemm.ee 7 points 8 months ago

“You have to be in our exclusive club to buy our stock at the same IPO price you can get through Robinhood.”

[–] lurch@sh.itjust.works 5 points 8 months ago

I'd wait this one out 🤣

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[–] lurch@sh.itjust.works 6 points 8 months ago

4chan IPO when

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