While I'm not particularly happy about the change it's not password sharing being banned that will eventually get me off Netflix. For now what keeps the sub going is their good and varied kids show selection with a lot of edutainment. Something I feel the others desperately lack. And any parent who has ever tried sailing the seas instead of paying knows how much of a pain in the ass it is to find good kids content and enough of it to guarantee you have something available when it's desperately needed to make the day work. Especially when your mother tongue isn't English. And YouTube is mind cancer for kids in my firm opinion; if you don't sit and watch with your kids which defeats the purpose of screens as a tool for when you need to cook, clean and work.
The people who shared our sub were mostly family that when we started sharing were students without the means to reasonably pay for it themselves but now they have jobs and some even kids so our family has gone from 1 sub to 3 that I know of.