this post was submitted on 03 Nov 2023
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Target CEO Brian Cornell says shoppers are pulling back, even on groceries, as they feel stressed about their budgets.

In an interview with CNBC’s Becky Quick that aired Thursday morning, he emphasized that the retailer has posted seven consecutive quarters of declining sales of discretionary items, such as apparel and toys, in terms of both dollars and units.

“But even in food and beverage categories, over the last few quarters, the units, the number of items they’re buying, has been declining,” he said in the interview.

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[–] zeppo@lemmy.world 271 points 1 year ago (10 children)

No shit. Groceries have gone up 40% in the past 1-2 years for no real reason while wages have not and things like housing are going up too. Amazing that people would be buying less 'units'.

[–] ohlaph@lemmy.world 91 points 1 year ago* (last edited 1 year ago) (2 children)

No doubt. I'm starting to eat healthier because a bag of Doritos is like $5 now when I used to buy it for $2.50-3.00. That's just one example, but across my snacking 'units', everything is outrageous.

I'm eating less and healthier 'units'.

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[–] Witchfire@lemmy.world 77 points 1 year ago (1 children)

Gone up 40% in cost and down 20% in quantity

[–] butterflyattack@lemmy.world 43 points 1 year ago (2 children)

And in quality. Seems like a lot of food items are using cheaper ingredients.

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[–] ohlaph@lemmy.world 159 points 1 year ago (1 children)

Hmmm. We raised the prices on EVERYTHING and shoppers aren't buying as much.

No shit.

[–] RvTV95XBeo@sh.itjust.works 48 points 1 year ago (1 children)

If shoppers are buying less they should just try increasing the price. More revenue per sale you don't even need those lousy shoppers who left! What could go wrong?

[–] ohlaph@lemmy.world 46 points 1 year ago

I mean, what does a banana even cost, $10?

[–] RvTV95XBeo@sh.itjust.works 117 points 1 year ago (1 children)

"We tried raising prices to meet our margin targets, and now we're all out of ideas"

-every MBA at Target

[–] Romanmir@lemmy.today 59 points 1 year ago (1 children)

-every MBA everywhere.

Fixed that for you.

"We'll also use union actors to tell our team members why unions are bad."

[–] bstix@feddit.dk 95 points 1 year ago (5 children)

Shoppers are quiet quitting. Nobody wants to shop anymore

[–] KneeTitts@lemmy.world 16 points 1 year ago (3 children)

Watching shoe company gouge CHILDREN by marketing and selling them running shoes for 500 dollars kinda turned me off from ever wanting to give those companies money ever again.

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They are finding the stone is running out of blood.

[–] June@lemm.ee 73 points 1 year ago (1 children)

Is it really ‘pulling back’ when consumers are priced out of those things?

[–] KneeTitts@lemmy.world 26 points 1 year ago (4 children)

Who is buying anything at this point, I mean seriously? The only thing my wife and I buy now is food, and we hunt, literally hunt for the lowest possible prices on any item before we buy anything. These people who spend 1000 dollars on a concert or 500 dollars for running shoes actually blow my mind.

[–] Smoogs@lemmy.world 25 points 1 year ago* (last edited 1 year ago) (3 children)

I thought you literally hunt meant you and your wife are out there with rifles taking down a deer. Or somebody else’s chicken

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[–] Got_Bent@lemmy.world 16 points 1 year ago (2 children)

The people who spend a thousand on concert tickets or five hundred on shoes will be complaining about their credit card debt on Facebook next month.

It took me a while to get it through my head why people who I knew were making less than I do had significantly nicer stuff. The difference is that I own what I have. They don't.

I'm fortunate that after many years of struggle and single parenthood that I'm finally in a place with a comfortable income and free of debt except a small mortgage. Nonetheless, give or take a couple of cheap flights to go see friends a couple times a year, I still live like I'm struggling. That shit will burn into your mind if you suffer through it long enough.

Caveat: In spite of what I just wrote, I still have to work until I collapse and die at my desk. It's a pretty great future for me presently in my fifties. Only another thirty or forty years to go before I can afford to stop working entirely. Save your money when you're young if at all possible, kids.

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[–] Fades@lemmy.world 58 points 1 year ago

In a society that deletes the middle class, prioritizes the oligopoly in which three fucking people own more than the bottom 50% (in 2017, before the great covid wealth transfer), and every goddamn product (necessity or no) is overpriced to fuck because a handful of companies owns the majority of the "competitors".....

it's almost like people CAN'T AFFORD to not "pull back" on even groceries. Fuck capitalism, fuck the oligopoly, fuck this fucked planet. Humanity is a cancer

[–] Zippit@lemmy.world 46 points 1 year ago (11 children)

I live in a country where wages are linked to a central index.

The index measures how expensive life is becoming. If the prices of products and services rise, the index rises accordingly. If the figure exceeds the so-called central index, benefits and wages will automatically increase.

So, this happened in October again and next month I'll have an increase of 2% in wages.

It's more complicated than that, but most countries should use this to protect at the very least handicapped, sick or unemployed people who live on benefits.

It's not much, but it helps in a way.

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[–] ZombiFrancis@sh.itjust.works 45 points 1 year ago (2 children)

"People with only $100 to spend are still only spending $100 on things! And we raised prices and everything!"

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[–] BURN@lemmy.world 43 points 1 year ago (9 children)

People just aren’t buying from Target

Among my peers (early/mid 20s to early 30s) everyone explicitly avoids grocery shopping at target because it’s so much more expensive than other big box retailers. Target is for the occasional home decor items or household items, but very rarely food in my experience.

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[–] Furbag@lemmy.world 41 points 1 year ago

When you wring the middle class for every spare cent they have, eventually money is going to stop falling out no matter how hard you twist them.

[–] cfi@lemmy.world 38 points 1 year ago (1 children)

I stopped going when they replaced 90% of the cashiers with self-checkout and the lines tripled in size.

There were times where I spent more time in line than I did shopping there.

[–] Got_Bent@lemmy.world 24 points 1 year ago (2 children)

Unexpected item in bagging area. Please ask for assistance from the one employee overseeing all thirty six self checkout stations.

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[–] snekerpimp@lemmy.world 35 points 1 year ago (1 children)

So they had their CEO come on and complain that the reason “line go down” is “people no buy” so investors won’t think it’s management’s fault?

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[–] spaghettiwestern@sh.itjust.works 31 points 1 year ago (6 children)

Target's grocery prices are really high and their selection is mediocre. I can go to different stores and save 20%+ on many items.

Maybe shoppers are just pulling back on groceries at Target.

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[–] Jeffool@lemmy.world 30 points 1 year ago* (last edited 1 year ago)

I forgot where I saw someone else suggest it... But if you really want to win over shoppers this Black Friday? Don't run a week of discounted TVs. Discount groceries.

[–] dantheclamman@lemmy.world 28 points 1 year ago
[–] jennwiththesea@lemmy.world 28 points 1 year ago* (last edited 1 year ago) (1 children)

Don't they do this every year? "Oh, no, we're going to do soooooo badly this holiday season!!1!1!" Only to have record profits, yet again. Set market expectations low then ✨✨dazzle✨✨ them. 🙄 Meanwhile we're all paying more for lower quality plastic.

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[–] BeautifulMind@lemmy.world 28 points 1 year ago

Translation: they're buying their shit elsewhere because Target sucks and is overpriced

[–] Yewb@lemmy.world 27 points 1 year ago

Good thing they took some food prices out of the inflation calculation, problem solved pack it up boys.

[–] xenoclast@lemmy.world 25 points 1 year ago (4 children)

It's almost like they don't have money

[–] 1847953620@lemmy.world 14 points 1 year ago

It's almost like, the economy isn't doing great by the metrics that matter to the average u.s. resident.

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[–] reverendsteveii@lemm.ee 24 points 1 year ago (1 children)

NOBODY WANTS TO BUY ANYMORE

[–] Smoogs@lemmy.world 21 points 1 year ago (1 children)

I see the capitalists are meeting their own consequences of greed now. Yeah what did they think taking away all the jobs and giving it to computers thereby hoarding all the money so no one has any to shop with would result in? Apparently spendable money is as finite as the people on the planet. Who would have thought?

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[–] xc2215x@lemmy.world 21 points 1 year ago (1 children)

People have less money so they will spend less. Nothing different than that.

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[–] circuitfarmer@lemmy.sdf.org 20 points 1 year ago

Most people have an ever dwindling supply of money, while those at the top still believe that the only success metric is endless growth. These two experiences are incompatible.

[–] alienanimals@lemmy.world 20 points 1 year ago (7 children)

Fuck Brian Cornell. He's overpaid and does a shit job.

[–] lolcatnip@reddthat.com 23 points 1 year ago* (last edited 1 year ago)

Well yeah, he's a CEO of a major corporation.

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[–] dan1101@lemm.ee 19 points 1 year ago* (last edited 1 year ago)

When almost everything is more expensive (and often smaller portions) people can't buy as much.

Not just groceries either; rent, vehicles, property taxes, insurance, fuel, everything.

[–] Treczoks@lemmy.world 17 points 1 year ago (3 children)

Are they pulling back in general, or are they "just" pulling back from Target?

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[–] escaped_cruzader@lemmy.world 15 points 1 year ago (2 children)

Has America finally found the cure to obesity? Low wages and inflation!

[–] deur@feddit.nl 26 points 1 year ago (2 children)

Nope! Less money to buy food makes only the most calorie dense processed garbage affordable. Furthermore the more stress Americans are forced to endure, the more they will turn to harmful coping methods like over eating and more.

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[–] some_guy@lemmy.sdf.org 15 points 1 year ago (4 children)

Media: Recession didn't happen or it's over.

Media: Might be recession.

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[–] FlyingSquid@lemmy.world 14 points 1 year ago (7 children)

True. No one here is buying their groceries at Target.

Maybe one day this town will get a Target and I can continue not buying groceries from it.

Meanwhile, the Krogers and Walmarts seem to have plenty of people in them.

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