this post was submitted on 08 Aug 2023
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[–] StillPaisleyCat@startrek.website 0 points 1 year ago (1 children)

‘Not too much’ is a risky strategy when the other major players like Max are doing their best to lower the churn rates on subscriptions.

[–] ValueSubtracted@startrek.website 0 points 1 year ago (1 children)

Sadly, it makes business sense - scientifically calculate the absolute minimum amount of content that will keep people subbed, and make that.

[–] StillPaisleyCat@startrek.website 0 points 1 year ago (1 children)

They seem to think that they have enough other content to keep Star Trek viewers subscribed even if they reduce the Trek coverage in their schedule.

I can’t say we are tempted at all to trade Paramount+ Canada for CTV sci-fi channel, but we have an option most others do not.

We might be seeing the early stages of the strategy with the next SNW - LD gap. Three weeks might be the exact amount of "dead air" that people will tolerate, since it's just shy of one billing cycle.