this post was submitted on 22 Jun 2023
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Ford CEO says Tesla's Cybertruck is only for 'Silicon Valley people' and he's not threatened by it: 'I make trucks for real people who do real work' (businessinsider.com)
submitted 1 year ago by llama@midwest.social to c/technology@midwest.social
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SS: Tesla isn't a brand or aesthetic for the everyman, and Ford thinks it can do much better brining electric vehicles to the mainstream American market

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[โ€“] TurtleTourParty@midwest.social 2 points 1 year ago (1 children)

And I though Ford make $60k trucks for people who might need to move something once year.

[โ€“] CmdrShepard@lemmy.one 1 points 1 year ago

No they make $100k luxury trucks with badge names like "King Ranch" so they can pander to 'rugged' suburbanites who work an office job and use their truck to haul big purchases home from Costco.