this post was submitted on 26 Jun 2025
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Not The Onion

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But Huffman said Reddit was now battling to ensure its users stay at the center of the social network. “Where the rest of the internet seems to be powered by or written by or summarized by AI, Reddit is distinctly human,” he said. “It’s the place you go when you want to hear from people, their lived experiences, their perspectives, their recommendations. Reddit is communities and human curation and conversation and authenticity.”

As Reddit becomes an increasingly important source for LLMs, advertisers are responding with what one agency chief described as a “massive migration” to the platform.

Multiple advertising and agency executives speaking during this month’s Cannes advertising festival told the FT that brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots.

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[–] barneypiccolo@lemm.ee 2 points 10 minutes ago* (last edited 7 minutes ago)

Maybe he shouldn't have permabanned all of us power users after the Inauguration. He might have some active humans posting if he hadn't let the DOGE Goblin intimidate him into firing all of his best posters, the ones who built Reddit into what it was over the past decade. WE were Reddit, not bots, and now we're gone, and only the bots remain.

Good job, Spez.

[–] Mwa@thelemmy.club 1 points 13 minutes ago* (last edited 13 minutes ago)

shitddit ceo is lying

[–] melsaskca@lemmy.ca 1 points 48 minutes ago

"Trust me!" says yet another capitalist.

[–] rozodru@lemmy.world 4 points 1 hour ago

...with AI admin and moderation. Anyone who's been banned from reddit will tell you that, hell it says as much in the message they give you. I was banned once for saying "slava ukraini" which according to my ban was a direct attack at a minority (apparently russians are a minority according to reddit bots) and then another for asking how long before citizens begin shooting at ICE agents which, again according to reddit bots, was inciting violence on a minority (ICE agents are now also a minority according to reddit).

the vast majority of posts and comments are bots. the obvious reposts with misleading titles to generate karma to allow said bots to have enough karma to then post on various other subreddits to push whatever bullshit agenda or product they want to push.

[–] Almacca@aussie.zone 37 points 8 hours ago (2 children)
[–] D_C@lemm.ee 11 points 3 hours ago

Wow, that's a bit unfair. What has he ever done to show he's a lying, money grabbing, scummy piece of shit?

[–] boonhet@sopuli.xyz 3 points 3 hours ago

Remember how corporations are people? Well, bots can be human if you pay enough.

[–] RememberTheApollo_@lemmy.world 26 points 8 hours ago (1 children)

If we don’t look for bots, there aren’t any. Sounds more republican every day. If we don’t record covid deaths, there aren’t any.

[–] forkDestroyer@infosec.pub 2 points 1 hour ago

Any text based sub hitting all regularly is full of AI slop and sensational stories. Wouldn't be like this is Aaron were still around.

[–] Sho@lemmy.world 11 points 8 hours ago

Fuck, can this loser just fuck off into oblivion already?? You got your money pig boi now piss off!

[–] mechoman444@lemmy.world 8 points 9 hours ago (1 children)

Really? So he's going to get rid of all the bots?

[–] Ledericas@lemm.ee 3 points 3 hours ago

Except the ones pushing right wing propaganda.

[–] Rivalarrival@lemmy.today 17 points 10 hours ago (2 children)

Pretty sure all the humans left Reddit like two years ago.

[–] Ledericas@lemm.ee 3 points 3 hours ago

50% of all users are bots

[–] YiddishMcSquidish@lemmy.today 6 points 9 hours ago

For me it was a few hours ago. My first profile got banned for "inciting violence" cause I said "fuck trump and Obama". And just got my other account banned for inciting violence but they deleted the comment so I can't tell you what exactly I said, but it's not in my nature to actually advocate for violence.

I believe I was followed around by some trumptard, cause I'm a pretty out and loud leftist. I'm not going through the trouble of creating another one as I have been using it very infrequently since discovering boost for Android. Plus I don't want to help them pad their numbers, or be at the wim of some ai system that doesn't even read the comment and just auto bans.

[–] Stern@lemmy.world 5 points 8 hours ago

meanwhile in the average comment section there...

[–] wanderwisley@lemm.ee 44 points 13 hours ago
[–] SirMaple__@lemmy.ca 25 points 12 hours ago (1 children)
[–] angstylittlecatboy@reddthat.com 12 points 10 hours ago (1 children)

Ironically the fact that Star Trek is the one of the only specific media franchises that can maintain an active community on Lemmy explains it.

[–] YiddishMcSquidish@lemmy.today 3 points 9 hours ago

Still praying for the dropout community to migrate.

[–] nucleative@lemmy.world 8 points 9 hours ago (2 children)

It's really wild that the guy who co-founded Reddit is so universally hated by the users.

Talk about having completely lost touch.

[–] Ledericas@lemm.ee 4 points 3 hours ago

He started groveling to musk, when Xitter was bought

[–] mechoman444@lemmy.world 4 points 9 hours ago (1 children)

Maybe so but he made enough money for that second yacht.

[–] nucleative@lemmy.world 2 points 7 hours ago

If he'd tried to nurture some goodwill, perhaps the users wouldn't so harshly reject all attempts at monetization.

Perhaps then he'd be able to afford yachts that don't look so puny next to those of other social media oligarchs and could go to bed with the satisfaction of having made a profit at least once in his life.

[–] a9249@lemmy.ca 4 points 8 hours ago (1 children)

until every single comment and post has a capacha and 3factor behind it, the site will be overrun with bots... and when it does... the frustration will create a wasteland.

[–] finitebanjo@lemmy.world 4 points 8 hours ago

They were actually doing great combating bots in the past, loved reading their biannual reports on the subject, but after they partnered with AI I don't think there is any benefit of the doubt to give.

[–] DrSoap@lemmy.world 12 points 11 hours ago
[–] ShankShill@sh.itjust.works 7 points 10 hours ago

Butt Huffman said*

Ftfy

[–] BetaBlake@lemmy.world 44 points 14 hours ago (2 children)

Half of the comments are from bots and everyone gets autobanned.

Reddit is quite literally on autopilot

[–] Ledericas@lemm.ee 3 points 3 hours ago* (last edited 3 hours ago)

It's being propped up by AI and bots currently, at some point he must've realized that he banned too many people, and he couldn't openly unban them to restore the numbersz so he went the Meta route

[–] ef9357@lemmy.world 11 points 14 hours ago

And the other half are re-posts.

[–] samus12345@sh.itjust.works 18 points 13 hours ago
[–] RvTV95XBeo@sh.itjust.works 38 points 15 hours ago (1 children)

brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots

[–] ILoveUnions@lemmy.world 13 points 14 hours ago

"exploring" meaning they've been doing it for more than 5 years already and just got another incentive to continue doing so

lol

Lmao, even

[–] Tramort@programming.dev 158 points 19 hours ago (5 children)

Starting when?

That ship has sailed.

[–] UnderpantsWeevil@lemmy.world 69 points 18 hours ago (1 children)

The ship was never at that port.

Reddit was using bots and vote manipulators back to the Digg days, as well as scraping/reposting akin to what 9gag became famous for.

[–] YiddishMcSquidish@lemmy.today 6 points 9 hours ago

Anyone who participated in any r(slash)place could tell you this has been a lie for at least a few years.

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[–] Tronn4@lemmy.world 33 points 16 hours ago
[–] magnetosphere@fedia.io 17 points 14 hours ago (1 children)

Woah. A pledge from a CEO. There’s no way this is meaningless PR bullshit. We better take it seriously.

[–] Ledericas@lemm.ee 2 points 3 hours ago

A pledge from a humanoid creature

[–] bizzle@lemmy.world 6 points 12 hours ago

"Advertising Festival" sounds like my own personal Hell.

[–] chunes@lemmy.world 10 points 14 hours ago

Then maybe they should stop banning all their human users.

[–] Zenith@lemm.ee 15 points 15 hours ago (1 children)

How does that work when your auto-banning everyone?

[–] Ledericas@lemm.ee 2 points 3 hours ago

By using AI to simulate human behavior on reddit, just like Facebook is doing

[–] NatakuNox@lemmy.world 25 points 17 hours ago (1 children)
[–] phutatorius@lemmy.zip 2 points 2 hours ago

What's Bezos got to do with this discussion?

[–] pelespirit@sh.itjust.works 48 points 19 hours ago* (last edited 19 hours ago) (4 children)

He didn't say entirely or how many, lol. If there's 2 humans writing, it's technically still, "It's the place you go when you want to hear from people."

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[–] TomMasz@lemmy.world 19 points 17 hours ago (1 children)

Ha ha ha. Spez can be hilarious when he wants to be.

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