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The Current System of Online Advertising has Been Ruled Illegal by The Belgian Court of Appeal. Advertising itself is Still Allowed, but not in a Way That Secretly Tracks Everyone’s Behavior. (www.bitsoffreedom.nl)

submitted 4 days ago by myrmidex@lemmy.nogods.be to c/belgium@lemmy.world

7 comments fedilink hide all child comments

cross-posted from: https://programming.dev/post/31953805

From time to time, important news gets overshadowed by other headlines, even though it could have a profound impact on our (online) world. To most of us, few things are more bothersome than the dreaded cookie banners. On countless websites, you’re confronted with a pesky pop-up urging you to agree to something. You end up consenting without really knowing what it is. If you try to figure out what’s going on, you quickly get lost among the often hundreds of “partners” who want access to your personal data. Even if you do give your consent, it’s questionable whether you truly understand what you’re agreeing to.

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[–] benjhm@sopuli.xyz 5 points 4 days ago (1 children)

This seems highly significant (at least as a precedent that others may follow), to me great news, but if that's so why did I only see it reported here, on a 'local' community in Lemmy?

[–] myrmidex@lemmy.nogods.be 1 points 4 days ago

Same for ChatControl, it barely reached the newspapers. Either the journo's gave up a long time ago, or their bosses don't allow them to print such truths. The latter wouldn't surprise me, I can't imagine such headlines generating many clicks.

[–] JustEnoughDucks@feddit.nl 5 points 4 days ago (1 children)

Great step, but will it be enforced? What can our government do against companies with revenue half of our GDP?

[–] myrmidex@lemmy.nogods.be 3 points 4 days ago (1 children)

Block the site at the DNS level, just like they did with piracy websites. I don’t see how Facebook differs from The Pirate Bay, except that The Pirate Bay is at least honest about the copyrighted content it distributes.

[–] JustEnoughDucks@feddit.nl 2 points 4 days ago (2 children)

OK, so how will blocking google services and Microsoft work when all of our banks rely on google services for their apps, all of our companies run on Microsoft tools and cloud services, and the fact that most of the population uses messenger or whatsapp?

[–] myrmidex@lemmy.nogods.be 1 points 3 days ago

Piracy has completely stopped since the block? And those are amateurs at home so I reckon the Meta whizkids should be able to come up with a solution.

[–] benjhm@sopuli.xyz 1 points 3 days ago

There are more specific ad-server / tracker IPs that can be blocked at DNS level, tools like Pi-hole work that way (although if big countries did this, I suppose they'd quickly find workarounds to blend those addresses with useful ones).