Not complying with DMCA takedowns in EU would hurt American tech related companies way more than all of these fines combined.
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I say double them digits, babe!
More of this!
Maybe it's playing devil's advocate but how is this consistent? Can you put a listing in Amazon, booking, Airbnb.. and tell the customer 'don't buy it here! Come to my site or call directly to us and we'll give you a better price without Amazon's (or any other) cut!'? Also with the third party apps/stores on iOS (which I support more than this one even if I feel that it can go very wrong) I don't see them doing it with other platforms like Nintendo's or Sony's (PlayStation).
If they’re big enough to qualify they might be fined next.
Exactly, and you dont need to be consistent in this case. You set examples for the biggest offenders, and then others would think twice.
Also, you need to qualify as a gate keeper to be in the lime light. EU is going for the biggest, not everyone at once.
And for the Amazon example: they are only big in some EU countries, and its not close to US popularity. They might not be a gate keeper here.