I'm all for criticizing large, unwieldy corporations bloated with layers of management who deliver limited value, engage in cutthroat politics, and promote slogans over real connections with people through sustained work efforts. But this article rubbed me the wrong way from the get go. The difficulty of developing a culture is never examined away from Microsoft. Most large companies have a c-suite who are so far removed from the average worker and their daily goals that they think pithy slogans are what it takes.
But I really became skeptical when they tried to summarize the findings of growth mindset and quickly dismissing it without couching in the ongoing reproducibility issue in psychology and failing to clearly show the controversy with growth mindset, the good, the bad, and the unclear. Which large company isn't peddling bullshit to get more out of their workers without deliver respect and wages?
I am hard pressed to find an example of a large company where executive management isn't oblivious to the real needs and desires of the average worker and middle management isn't flooded with back stabbing and petty politics. The most honest will tell you it's about market dominance and profit maximization and if happy workers help they do that as long as it doesn't cost too much and doesn't undermine their access to power.