They love to cite how great these sets are for attracting new players but do they really become players? This is rhetorical at this point as we’ll never see the data but what is the actual player retention rate from these sets? If they knew this and it was good they would show it.
I realize the goal is to now convert them to a more accessible format like Standard but my gut says most of these buyers are one time buyers and are not actually growing the game long term. As long as they keep cranking out sets then this will be fine financially for a while but I can’t understand the long term thinking here, particularly as this pretty much forces enfranchised players to now cross the Rubicon. This is a fundamental shift/fork in the game.