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When I buy a new car, the car is the same as the one in the posters and built by the same people.
A team of food stylists spent at least 30 minutes to create the perfect whopper for the add image and were paid 100 times more than an actual fast food employee to do so.
Why that is allowed to represent something made in 30 seconds by someone on shit wages is beyond me.
Not to mention that the food stylists create something that isn't even edible. They frequently use things that aren't food to make it look more palatable onscreen.
I used to work in product photography. That is not true or legal here in Aus. The only thing they are allowed to use in the picture are ingredients used in store.
I cannot speak to the laws in other markets but that is not the case everywhere.
Of course they will go through hundreds of buns to find the perfect one etc, so it is still incredibly wasteful.
Same thing in Europe. But I think in the US everything is allowed (surprise surprise)
Freedom ~~to manipulate and trick our consumers~~ motherfucker 🦅
Everything for the God of Profits
While it doesn't have to be "food", it does have to be edible in the US...
But that aside, burger king used to be good. It used to be decent sized and was almost worth the cost. Now on the other hand, it is so tiny and doesn't feel remotely worth the price.
In my area, they just closed about 5 locations this year, and to be honest, I am only sad about the few people losing their job at these locations.
Burger King has gone so far down hill since 2020.
Even in places where they have to use the actual ingredients, there’s a lot of tricks to making it look different in photos. That burger might only be partially cooked to reduce shrinkage, then the burger and bun are frozen so they hold shape for the photo. Vegetables carefully picked out and arranged, tomato/pickles blotted dry, and the sauce applied with an eye dropper to provide visual balance after the rest of the burger is stacked.
I will say from my experience, that tends to apply to advertising photography for large franchises. If we’re taking about food photography associated with a high profile event or restaurant where food is actually served, there’s minimal difference between the photo plate and what’s actually served. Sometimes the photo plate is just one picked out while producing the ones being served, sometimes it’s the first/last plate and a person takes a minute to pick out the best looking of ingredients from the same container that was used to serve the rest. Sometimes it’s just an extra minute arranging the plate nicely compared to the last 150 that were done quickly to keep up with service. Often the photographer then gets to eat the plate they’ve just photographed.
This lawsuit is not happening in Australia.
Advertising is scum and I don't understand why we allow it all.
It does not help the economy to distract consumers all day as much as possible, all it does is let companies compete on the basis of who can spend the most on advertising or who can hire the most manipulative advertisers rather than who can make the best product.
Everyone thinks, "But advertising doesn't work on me." That's why it's still legal.
Advertising works on everyone. Just there are those of us that don't impuls buy and look into and research the interesting product they just seen an ad for, before buying. But billboards those annoy the shit out of me. Like I know McDonald's exists and there is a 70% chance there is one at the next exit, why do I need 4 billboards telling my there is a McDonald's coming up in 5 exits?
Those billboards aren't for you, they're to remind the kids in the back that McDonald's exists.
Because an alarming amount of drivers are doing any number of things besides looking out of the windshield and probably missed 3/4 of them.
And this is why there’s a row of billboards advertising a sex store near me. I think there’s like 10 of them, and there’s always at least one with an anti-porn Jesus message in the mix. It’s kinda glorious.
But billboards should be banned. They are a distraction, they ruin otherwise pleasant scenery, and we just don’t need the ads. We get enough ads, damn.
It should simply be considered false advertisement.
You can probably legally require your money back, saying it looks nothing like the photos, but that's not enough imo
That's why a big lawsuit is a better solution. They've already stolen the search cost from you, and are relying on you just giving up when you see your disappointment burger.
Most American lawsuit in the world lol
I've eaten the whopper like thrice ever and it is a massive burger
And where did you get that Whopper? Because out here in Kentucky meth country, they are sad excuses for sandwiches.
Are we accustomed to larger portions? Sure. That’s not the point. The point is that the ad doesn’t match what you purchase.
Really? Whoppers were really small, the times I tried it.
In Asia, a whopper is small as compared with the US
How does it compare to what BK calls the Whopper Jr in at least the US and EU?
That I'm not sure of.
Don't other countries have truth in advertising laws?
What I mean is "boo hoo my burger is not big enough"
It's an American lawsuit anyway
This is the best summary I could come up with:
The lawsuit accuses the fast food giant of misleading customers by showing the burger with a meatier patty and ingredients that "overflow over the bun".
The class action lawsuit against Burger King alleged that the Whopper was made to look 35% larger, with more than double the amount of meat compared to what was actually served to customers.
Lawyer Anthony Russo, who represents the plaintiffs, did not immediately respond to a BBC request for comment.
Earlier this year, Taco Bell was sued in the US for selling pizzas and wraps that allegedly contained half the filling that was advertised.
Last year, a man in New York proposed a class-action lawsuit against McDonald's and Wendy's, in which he accused the two companies of unfair and deceptive trade practices.
The lawsuit alleged that McDonald's and Wendy's burgers in marketing materials were at least 15% larger than they were in real life.
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That was the first thing that popped into my head too. I was gonna say, sounds like a problem for D-FENS.
Okay but the size is actually fine as it is (in Australia)
It's not about what the size is, it's about the discrepancy between the advertised size and the actual.
Supposedly its a 1/4 pound patty. Compare to the mcd's quarter pounder. The whopper is thin, and I wouldn't be surpised if it was smaller than advertised
Same for Penn Station. I stopped there on a road trip recently. What a total disappoint. The 6in sun has 2.5 oz of meat. WTF SMH. Never again.