This is about the weekly flyers. Canadian Tire has been close at hand all of my life, a reliable source for things we all need now and then. Today's CTC flyer set my teeth on edge and I resolved to immediately bin this bit of advertising noise from now on. On every page, every item has a big red number proclaiming how much I could save by purchasing the item now. I hate that. When I look at flyers, I want to see what the price is! But because there are hundreds of items in the flyer, it is takes considerable effort to focus and concentrate to find the ACTUAL price. To make it worse,the "Reg Price" is printed in a different, low contrast, colour, and much smaller size than the "SAVE" starburst. I can't help thinking that by emphasizing the (supposed) savings. Canadian Tire is trying to fool me. Well I won't be fooled, because I won't be reading it ever again. I must admit I will miss it for awhile. Probably a very short while.