this post was submitted on 18 May 2024
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Netflix has managed to annoy a good number of its users with an announcement about an upcoming update to its Windows 11 (and Windows 10) app: support for adverts and live events will be added, but the ability to download content is being taken away.

Netflix must realize that it's a huge frustration for people who relied on offline downloads to watch content without internet access: on planes, trains, and campsites, and anywhere else where Wi-Fi is unavailable or unreliable.

There's a small chance that Netflix will change its mind if it gets enough complaints, but the streaming service seems determined to add as many money-making features as possible, while taking away genuinely useful ones.

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[–] NoIWontPickAName@kbin.earth 274 points 5 months ago (42 children)

Y’all just need to cancel your Netflix, they are too expensive for far too little

[–] essell@lemmy.world 127 points 5 months ago

Yup.

They told me I could choose between ads and a 35% price rise.

I replied "I have a better idea"

Can honestly say I've not missed out watching anything I wanted to watch

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[–] homesweethomeMrL@lemmy.world 170 points 5 months ago (9 children)

"What killed streaming?" - article from 2026

[–] Darkard@lemmy.world 115 points 5 months ago* (last edited 5 months ago) (2 children)

"millennials are killing the streaming industry"

The next season of Bridgerton is cancelled because you selfish millennials wouldn't drink your verification cans

[–] billiam0202@lemmy.world 27 points 5 months ago (3 children)

Actually, that's probably the one excuse that wouldn't fly. The only company that cancels more stuff randomly and with no reason than Netflix is Google.

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[–] deweydecibel@lemmy.world 30 points 5 months ago* (last edited 5 months ago) (4 children)

People have been making this comment for so long, with every anti-consumer change, and it's never been true.

Killing VPN usages didn't do it, canceling shows didn't do it, the splintering of offerings across multiple platforms didn't do it, killing password sharing didn't do it, raising prices didn't do it, including an advertising tier didn't do.

And this will not do it.

Hell, this is barely going to tweak the dial. The overwhelming majority of people don't watch Netflix on the desktop app, why should they fear kick back from the few that do? All they'll say is the mobile versions will still let you download (because those file systems are sealed away from the user).

Consumers will accept anything if there's no where else to get what they want. It's why the "free market" has no power in the tech space: consumers are so addicted to their chosen platforms, apps, devices, and services that they will accept literally anything before they entertain the idea of using anything else.

That's partially why enshitification is getting so bad: there's no punishment for it. Users will not move.

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[–] soba@lemmy.ca 93 points 5 months ago (4 children)

And I am set to remove Netflix subscription, while introducing torrents.

Ads are the one thing I won't tolerate on a paid service.

[–] InternetUser2012@midwest.social 20 points 5 months ago (1 children)

I refuse to pay to watch ads.

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[–] henfredemars@infosec.pub 83 points 5 months ago (2 children)

Pirated movies don’t have this problem.

I’m just saying, ruin your own service, and lose to pirates who can provide a better one for free.

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[–] DestroyMegacorps@lemmy.ml 76 points 5 months ago (1 children)

These companies are gonna complain about piracy being so rampant while making their service so awful that piracy becomes a better choice

[–] _sideffect@lemmy.world 17 points 5 months ago (2 children)

As they always did and continue to do in all businesses.

Look at food prices: Supermarket - We're raising prices on 95% of items by 200-300%. People: Steal because they can't afford basic food Supermarket: Shocked pikachu face

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[–] Kekzkrieger@feddit.de 73 points 5 months ago (1 children)

I got Netflix stock, and i can tell you guys that stock is just going up and up.

People rly are fking stupid

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[–] InternetPerson@lemmings.world 60 points 5 months ago (1 children)

Install an android emulator. Problem solved.

Start pirating again. Problem solved.

Make your own movies and shows. Problem solved.

Start a company, get rich, buy Netflix, problem solved.

Stop watching stuff, do something else. Problem solved.

Found a secret society, infiltrate politics worldwide, stir chaos and destruction, let the world burn and built a new Netflix from the world's ashes where you still can download stuff. Problem solved.

See? It's not that hard!

(In case it wasn't clear, I am joking.)

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[–] MoonRaven@feddit.nl 55 points 5 months ago (6 children)

Meanwhile with piracy, you have none of these issues.... Good job, convenience wins.

[–] Dozzi92@lemmy.world 18 points 5 months ago

It's literally the thing that keeps me coming back (to the seas). I have paid for the services, and the service they provide has been steadily degraded. I still have Prime because they haven't fucked up delivery to my home (yet), but I don't even open the app on Roku anymore, I just download whatever it is, because I have no interest in dealing with their shit interface and then having to watch ads after.

If a service can give me a simple, easy to use interface, good search feature, good quality, and decent enough content, you've got my money. That's just too much to ask these days, so I'll just donate to the site(s) that provide alternative services.

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[–] extremeboredom@lemmy.world 50 points 5 months ago (1 children)
[–] Ookami38@sh.itjust.works 17 points 5 months ago (3 children)
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[–] WeLoveCastingSpellz@lemmy.dbzer0.com 49 points 5 months ago (1 children)

its like they want you to turn to piracy

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[–] j4yt33@feddit.de 47 points 5 months ago (5 children)

They've gone full circle at this point: it's like paying for TV channels and piracy is looking really attractive again, even though Netflix was the reason many people stopped doing that initially (I assume)

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[–] banana_lama@lemm.ee 40 points 5 months ago (2 children)

Took me a minute to figure out why these 2 updates would be bundled together. Must be cause if you downloaded something you'd be able to bypass their ads

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[–] frostysauce@lemmy.world 40 points 5 months ago (1 children)

So they are introducing ads and removing the download option, both moves unfriendly to consumers. Sounds like they plan to do a "We've listened to consumers and" shelving one of those moves for later (probably the download option) when the hubbub over the worse option dies down.

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[–] sneezycat@sopuli.xyz 39 points 5 months ago

Enshittification follows its course.

[–] Bamboodpanda@lemmy.world 39 points 5 months ago (1 children)

My wife and I unsubscribed a few months back. I've not noticed.

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[–] gnygnygny@lemm.ee 37 points 5 months ago

A quick reminder : you don't need to watch Netflix.

[–] OpenStars@discuss.online 32 points 5 months ago* (last edited 5 months ago) (31 children)

"While downloads will no longer be supported, you can continue to watch TV shows and movies offline on a supported mobile device," the Netflix document says

So essentially Windows devices are no longer "supported" wrt this particular feature.

It essentially means the Windows app will be little more than a wrapper for the Netflix website.

It's possible that the move means Netflix can save some money on licensing, which may cost extra if downloads are included – enabling users to take shows and movies around with them and watch them without an internet connection.

So once again everything devolves down to licensing - i.e. it sounds like they were pressured into this hard choice to leave those users in the cold, which they did. Probably bc the user base of Windows phones is so tiny? (Edit: bc they are discontinued, though more likely they meant the desktop - i.e. laptops - sorry if I caused any confusion).

Though that is one of the main advantages of Netflix these days, as opposed to e.g. piracy.

TLDR: Ultimately it is yet more enshittification, and while due to licensing rather than Netflix, still it is Netflix users (on Windows devices) who will bear the burden.

My advice would be to disable automatic updates and coast for a long while on the current app version, though that can be easier said than done due to multiple locations of automatic update settings. I have zero experience with Windows lately, but good luck if you want to try it!:-|

[–] Chronographs@lemmy.zip 16 points 5 months ago (9 children)

If there’s still downloads available on mobile it’s probably not licensing. Iirc the downloads were only available in shit quality anyways so as always, pirating is a better experience.

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[–] slaacaa@lemmy.world 29 points 5 months ago

Capitalism breeds innovation

[–] nutsack@lemmy.world 27 points 5 months ago* (last edited 5 months ago) (13 children)

this is part of the reason why the stock market does what its doing

my internet is too shitty to watch without downloading though so it's not because of me

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[–] CaptainBasculin@lemmy.ml 27 points 5 months ago (1 children)

How is this not considered false advertising? They literally market offline viewing as a feature

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[–] FangedWyvern42@lemmy.world 23 points 5 months ago

Guess people are gonna have to sail the seven seas.

[–] Aurenkin@sh.itjust.works 22 points 5 months ago

Guess it's time to use the other download feature.

[–] uriel238@lemmy.blahaj.zone 20 points 5 months ago

The people on your man o' war
Are treated worse than scum
I'm no flogging captain
And by God I've sailed with some
Come with me to Barbary
We'll ply there up and down
Not quite exactly
In the service of the Crown

🏴‍☠️

[–] AgentGrimstone@lemmy.world 20 points 5 months ago

Netflix living long enough to become the villain I see

[–] cdf12345@lemm.ee 20 points 5 months ago

🏴‍☠️ 🏴‍☠️ 🏴‍☠️

[–] BigTrout75@lemmy.world 20 points 5 months ago

This is no big deal because Windows users are used to ads. Sorry feeling snarky.

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