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Google looks to be fully shutting down unsupported extensions and ad blockers in Chrome, such as uBlock Origin – which might push some folks to switch to Firefox (www.techradar.com)

submitted 1 month ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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Clearly, Google is serious about trying to oust ad blockers from its browser, or at least those extensions with fuller (V2) levels of functionality. One of the crucial twists with V3 is that it prevents the use of remotely hosted code – as a security measure – but this also means ad blockers can’t update their filter lists without going through Google’s review process. What does that mean? Way slower updates for said filters, which hampers the ability of the ad-blocking extension to keep up with the necessary changes to stay effective.

(This isn’t just about browsers, either, as the war on advert dodgers extends to YouTube, too, as we’ve seen in recent months).

At any rate, Google is playing with fire here somewhat – or Firefox, perhaps we should say – as this may be the shove some folks need to get them considering another of the best web browsers out there aside from Chrome. Mozilla, the maker of Firefox, has vowed to maintain support for V2 extensions, while introducing support for V3 alongside to give folks a choice (now there’s a radical idea).

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[–] Ashelyn@lemmy.blahaj.zone 4 points 1 month ago

Advertising is like the Kudzu vine: neat and potentially useful if maintained responsibly, but beyond capable of growing out of control and strangling the very landscape if you don't constantly keep it in check. I think, for instance, that a podcast or over-the-air show running an ad-read with an affiliate link is fine for the most part, as long as it's relatively unobtrusive and doesn't put limitations on what the content would otherwise go over.

The problem is that there needs to be a reset of advertiser expectations. Right now, they expect the return on investment that comes from hyper-specific and invasive data, and I don't think you can get that same level of effectiveness without it. The current advertising model is entrenched, and the parasitic roots have eroded the foundation. Those roots will always be parasitic because that's the nature of advertising, and the profit motive in general when unchecked.