You are describing Indiana Jones. Graham is talking about getting funding for what is effectively Crystal Skull research. These are not opposing sides of the same coin. Ancient Apocalypse is not an outreach program for more general archeology funding.

This is not about calling the people watching the show idiots. It's about Graham and his ilk being more beholden to their pet stories than actual research and trying to convince people that they are the One True Archeologist.

A conspiracy theorist complaining about how "the establishment" won't take him seriously is not a gateway to people seeking out education. It's an avenue for those people to mistrust actual research in a field because it doesn't mesh with their preconceived notions. Much like Flat Earthers the problem is not a simple misunderstanding that will self correct. It's a belief that the "Truth" is being hidden for nefarious purposes because a story is more intriguing than knowledge.

This is not how people get more interested in Archeology, or whatever discipline, or what drives funding for that discipline. This is what cuts budgets and drives people away because "the establishment is a hidebound in-crowd."