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Ford Chairman & CEO Jim Farley Wakes After Decade-long Nap, Shocked By China's EVs - CleanTechnica (cleantechnica.com)

submitted 1 month ago by schizoidman@lemm.ee to c/technology@lemmy.world

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cross-posted from: https://lemm.ee/post/42676060

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[–] homesweethomeMrL@lemmy.world 27 points 1 month ago

An assessment of the global electric vehicle market and Ford merited one lukewarm, brief sentence. At the time, Farley was the Executive Vice President and President of Global Markets. If that sounds like a job that would require paying close attention to China’s reality and increasing competitiveness, it is. If that sounds like a job that should understand disruptive innovation’s death knell for firms like Ford, it is. If that sounds like a job that should have been creating strategy to deal with the reality of China’s emerging electric vehicle juggernaut, it is.

Auto industry mismanagement is redundant.