British Telly

Netflix co-chief executive Ted Sarandos robustly defended Baby Reindeer creator Richard Gadd while speaking at the Royal Television Society (RTS) London conference today, announcing the streamer has just agreed a multi-year first-look deal with Gadd for scripted series.

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“Baby Reindeer is his true story… it is not a documentary. And there are elements of the story that have been dramatised. We’re watching it performed by actors on television. We think it is abundantly clear that there is dramatisation involved.”

Sarandos also said that “it’s a fairly British debate – this debate is not happening anywhere else in the world.”

Sarandos also used his RTS platform to praise the UK as a home for producing film and TV series.

He said the streamer’s top four rating shows worldwide from the first six months of 2024 were produced in the UK: Fool Me Once, Baby Reindeer, Bridgerton and The Gentleman. The four shows were watched a combined total of 360 million times, he said.

Sarandos said: “I’ve always thought of the UK as the birthplace of prestige television. It’s why Netflix invests more here in the UK than anywhere else outside of the United States.”

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He said Netflix had invested $6bn in the UK creative industries since 2020, and had worked with over 30,000 cast and crew. “Today, we have over 100 productions active in the UK,” he said, citing Bridgerton and Thursday Murder Club and features My Oxford Year and Wake Up Deadman: A Knives Out Mystery.

He said the roots of UK creative industry success lay in its “great public service broadcasting system” and institutions for nurturing a wealth of talent, as well as regulation that supports creativity, investment in arts education and the UK’s ‘highly competitive tax incentive.”