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I'm sure it's very interesting, but ain't nobody got time for that!
You should watch it. Jenny does a great job breaking down what they did right and wrong. And it turns out it was such a monumental project that you need four hours to talk about it fully.
Our attention spans are dropping precipitously, and it worries me.
Man it's a 4 hour video. Of a review of a hotel. At no point in modern history was that the kind of thing that many people had the attention span to watch
I mean, it does have 10 Million views.
how long into the video is considered a view?
Yes
I don't give a shit whether people 3 decades ago would have watched this, since they had no way to do so. It does worry me that if you post a video longer than 30 seconds or write a response in paragraphs, the immediate response is "tldr?".
Nobody mention Quinton Reviews 👀
It was a complete resort experience, not just "a hotel."
Still not the kind of thing the average person was ever going to watch a four hour video on, regardless of attention span.
this review video was written up in rolling stone, forbes, and the new york times, it's been viewed 10 million times on youtube, your idea of the average person is painfully incorrect
Youtube averages 122 million users a day. 10 million views makes it far from something the average YouTube user has seen, let alone the average person.
I don't know, even the long, drawn out, epic dramas of the seventies didn't go on for 4 hours.
True, but those are feature films. After an hour or two the audience starts losing the plot, literally. Jenny's video I would describe more as a documentary (I'd categorize most video essays as such), which typically run for much longer without losing too much.
That was my first thought as well. I thought I’d try the first 10 minutes to get a sense of it.
Anyway, four hours later…