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Epic Games Store is offering developers 100% of revenue for six months of exclusivity
(www.videogameschronicle.com)
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They're not really trying to compete financially at the moment. They're trying to build a solid userbase and gain a high market share with younger gamers (the Fortnite crowd). They're more than willing to lose money to do this. Once they meet the userbase target deals like this and the free weekly games will disappear.