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BMW Adaptive Suspension Can Be Added via Subscription. Suspension As A Service (SAAS)
(www.bmwblog.com)
This is a most excellent place for technology news and articles.
I think you're thinking of Xiaomi, Louis Rossman did a video assuming they were doing Apple-style serialization but all it was doing was blocking installation of self-driving if the headlights weren't standard. It wasn't DRMing brake pads or preventing buying headlights from a junkyard, there was a functional reason.
With each company that gets away with doing this crap, the more companies will add these artificial locks to the products that they sell.
If there isn't legal protections for consumers, it won't be long before there are no consumer friendly options available to buy.