this post was submitted on 19 Aug 2024
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The "$5 footlong" campaign was a terrible idea, because it just makes consumers aware of how overpriced fast food is today.
“Guys this is really gonna bite us in the ass in thirty years”
Unironically yes. This is how long term marketing works.
Subway was founded in 1965.
The "$5 Footlong" was introduced in 2008.
The cost of a footlong tripled in 16 years.
You would think a business that has been in operation for 43 years at the time would understand that prices change over time, and creating a slogan that locks a single era's price into people's collective consciousness would be a bad idea long-term.